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Experimental methods were used to examine consumer willingness-to-pay for steak tenderness in a grocery store setting. When relying on a taste test alone to determine product quality, the participants paid an average premium of $1.23/lb for a tender versus tough steak. Fifty-one percent of the participants were willing to pay an average of $1.84/lb when(More)
With their growth, it is important to consider how alliances will impact the beef industry in the future. Alliances have the potential to make sweeping changes to cattle production, live and feeder cattle marketing, food safety protocols, use of government grades and standards, ownership structure, supply chain management, wholesale and retail product(More)
Concerns about animal health, potential bio-terrorism, food safety, international trade, consumer demand for credence attributes, and improving supply chain management have made animal and meat traceability essential. The discovery of a Bovine Spongiform Encephalopathy (BSE) infected dairy cow in Washington State in the U.S. in December 2003 increased the(More)
Internet usage is growing rapidly among agricultural producers and processors, but little attention has been paid to the advantages of agribusiness firms using the Internet as an information exchange with other firms, such as input suppliers. A case study of a beef processor using the Internet to deliver information to input suppliers is presented to(More)
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