Tarja Rajalahti

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
This study identifies key determinants of new product launch success, examines their role and impact on launch performance and links them to the different stages of product life cycle in the pharmaceutical new product launch context. Survey data from pharmaceutical industry was analysed with multivariate data analysis using latent variable regression(More)
  • 1