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  • Influence
IDENTIFYING DETERMINANTS OF COMPULSIVE BUYING BEHAVIOR
The objective of the study is to ascertain the determinants of compulsive buying behavior and their relationship in reference to perceived social status associated with buying, materialism, self
An Empirical Analysis Of Impulsive Buying Behavior In Pakistan
The purpose of this research was to identify the variables related to impulsive buying, identify the relationships of these variables, ascertain their validity in Pakistan and empirically test the
Impact of ‘Ideal Models’ Being Portrayed by Media on Young Females
The objective of this study is to identify and select the variables relating to the impact of idealized female models on females, to develop a relationship of the identified variables, to test the
PHARMACEUTICAL INDUSTRY IN PAKISTAN: UNETHICAL PHARMACEUTICAL MARKETING PRACTICES
TLDR
It is observed that pharmaceutical industry spends a substantial portion of its budget on market research but do not carry out the research on how to curb the unethical drug promotion practices.
Human Resource Management Practices and Employee Performance in Pakistan
Human resource is an asset of an organization and necessary for its competitive advantage. However, human resource management can pose a greater challenge as compared to technology and capital
BRAND PERSONIFICATION OF MOBILINK, U-PHONE, TELENOR, AND WARID
The purpose of this study was review the concept of brand personification and its importance in marketing; review previously developed brand personality scales; develop brand personality scale that
The effects of personality, culture and store stimuli on impulsive buying behavior
PurposeThe purpose of this paper is to examine the relationship between personality factors (i.e. neuroticism, agreeableness, extroversion, conscientiousness and openness), cultural factors
Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China
Purpose The purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity, moral
Testing and incorporating additional determinants of ethics in counterfeiting luxury research according to the theory of planned behavior
Counterfeiting is a worldwide issue. In order to resolve the counterfeiting problem, a new holistic model is developed containing 17 constructs. This empirically tested model is grounded on Theory of
Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan
ABSTRACT Counterfeiting a universal problem is influencing marketers and consumers across the world. Despite its severity, earlier researchers have not paid much attention to it especially in the
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