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Person comparison is pervasive in social judgment and human decision making and yet its neural substrate is poorly explored. We measured brain activity when participants compared psychological (intelligence) and physical (height) characteristics of famous people and found activation of medial frontal, orbitofrontal and limbic areas and the temporoparietal(More)
Scripts for sexual behavior dictate that women be submissive and tender and that men be assertive and dominant, reflecting the stereotypical view of women as communal and of men as agentic. Six experiments tested the hypothesis that exposure to sexuality cues causes men's and women's momentary self-perceptions and concomitant behavior to become more(More)
Judgmental anchoring—the assimilation of a numeric estimate towards a previously considered standard—is an exceptionally ubiquitous eVect that inXuences human judgment in a variety of domains and paradigms. Three studies examined whether anchoring eVects even occur, if anchor values are presented subliminally, outside of judges' awareness. Studies 1 and 2(More)
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