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Redes de cooperación empresarialinternacionales vs redes locales
Resumen es: El objetivo de este articulo es demostrar que las redes de cooperacion empresarial internacionales, a pesar de que se articulan con las redes locales, s...
The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
PurposeThe identification of customer needs through relationship management and their transformation into marketing innovation are two key processes in customer value creation. When combined, theyExpand
La innovación en entornos económicos poco favorables: el sector auto partes mexicano ☆
El objetivo del articulo es mostrar que un entorno economico poco favorable no siempre desincentivalas innovaciones. Desde la perspectiva del realismo critico, la metodologia del presente articuloExpand
What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
Abstract The environmental, economic, and social impact of food value chains have attracted the attention of a wide range of stakeholders. However, only a few studies have focused on sustainabilityExpand
Problemas en la definición de microempresa
Este trabajo tiene como proposito estudiar las implicaciones economicas que conlleva definir a la microempresa. En el se argumenta que el principal problema que presenta la definicion se deriva deExpand
Estrategias de cooperación en la Industria Química en el marco de Al-Invest
El objetivo de esta ponencia es analizar las estrategias de cooperacion que las empresas en la Industria Quimica participantes en Al-Invest persiguen al vincularse con otras empresas. El grupo deExpand
From internationalization to local markets poverty alleviation and competitiveness in the agro-industrial sector of Latin America
The objective of this paper is to analyse the proposal that the production units of the Latin American agribusiness sector evolve from internationalization to their products offers aimed at “theExpand
Al-Invest y los intereses comerciales proteccionistas de la Unión Europea hacia Argentina, Brasil y México
SOME LATIN AMERICAN MARKETS HAVE BEEN SERIOUSLY AFFECTED BY THE EPISODES OF FINANCIAL CRISES DURING THE LAST 15 YEARS. ONE WAY OF DEALING WITH CRISES IS TO FIND MECHANISMS AND POLICIES THAT MAY BEExpand
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