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In recent years, with the popularization of SNS, the incidents called flaming, in which a large number of negative comments are retweeted and spread to many followers on SNS, are increasing. Since a flaming event sometimes causes severe criticism by public people, it is becoming a great thread to companies and therefore it is important for companies to(More)
SNS is one of the most effective communication tools and it has brought about drastic changes in our lives. Recently, however, a phenomenon called flaming or backlash becomes an imminent problem to private companies. A flaming incident is usually triggered by thoughtless comments/actions on SNS, and it sometimes ends up damaging to the company's reputation(More)
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