Takahiko Masuda

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Much research indicates that East Asians, more than Americans, explain events with reference to the context. The authors examined whether East Asians also attend to the context more than Americans do. In Study 1, Japanese and Americans watched animated vignettes of underwater scenes and reported the contents. In a subsequent recognition test, they were(More)
East Asians and Westerners perceive the world and think about it in very different ways. Westerners are inclined to attend to some focal object, analyzing its attributes and categorizing it in an effort to find out what rules govern its behavior. Rules used include formal logic. Causal attributions tend to focus exclusively on the object and are therefore(More)
Two studies tested the hypothesis that in judging people's emotions from their facial expressions, Japanese, more than Westerners, incorporate information from the social context. In Study 1, participants viewed cartoons depicting a happy, sad, angry, or neutral person surrounded by other people expressing the same emotion as the central person or a(More)
The current research investigated the hypothesis that, depending on an individual’s cultural background, facial cues in different parts of the face are weighted differently when interpreting emotions. Given that the eyes are more difficult to control than the mouth when people express emotions, we predicted that individuals in cultures where emotional(More)
Westerners' perceptions tend to focus on salient foreground objects, whereas Asians are more inclined to focus on contexts. We hypothesized that such culturally specific patterns of attention may be afforded by the perceptual environment of each culture. In order to test this hypothesis, we randomly sampled pictures of scenes from small, medium, and large(More)
Research on perception and cognition suggests that whereas East Asians view the world holistically, attending to the entire field and relations among objects, Westerners view the world analytically, focusing on the attributes of salient objects. These propositions were examined in the change-blindness paradigm. Research in that paradigm finds American(More)
Prior research indicates that East Asians are more sensitive to contextual information than Westerners. This article explored aesthetics to examine whether cultural variations were observable in art and photography. Study 1 analyzed traditional artistic styles using archival data in representative museums. Study 2 investigated how contemporary East Asians(More)
A small number of facial expressions may be universal in that they are produced by the same basic affective states and recognized as such throughout the world. However, other aspects of emotionally expressive behavior vary widely across culture. Just why do they vary? We propose that some cultural differences in expressive behavior are determined by(More)
After observing someone s behavior, individuals often infer a corresponding attitude in the person even when the behavior is socially constrained. Convincing evidence for this phenomenon (called the correspondence bias) has been obtained in the perceiverinduced constraint paradigm, where participants ask a target person to read a pre-written attitudinal(More)
Although the effect of context on cognition is observable across cultures, preliminary findings suggest that when asked to judge the emotion of a target model's facial expression, East Asians are more likely than their North American counterparts to be influenced by the facial expressions of surrounding others (Masuda et al., 2008b). Cultural psychologists(More)