Taiwen Feng

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a r t i c l e i n f o Keywords: Customer orientation Complementary asset IT implementation Time-to-market New product development To extend new product development (NPD) research, this study proposes and tests a theory of complemen-tarities between information technology (IT) implementation and customer orientation. In addition, this study provides a(More)
(2015),"Effects of suppliers' trust and commitment on customer involvement", If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for(More)
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