Tai-Quan Peng

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With a framework based on the heuristic–systematic model of information processing, this study examined the effects of both content and contextual factors on the popularity of microblogging posts. The popularity of posts was operationalized as the re-tweeting times and number of comments received by posts, which are users’ behavioral outcomes after(More)
How do various topics compete for public attention when they are spreading on social media? What roles do opinion leaders play in the rise and fall of competitiveness of various topics? In this study, we propose an expanded topic competition model to characterize the competition for public attention on multiple topics promoted by various opinion leaders on(More)
Cooperation and competition (jointly called “coopetition”) are two modes of interactions among a set of concurrent topics on social media. How do topics cooperate or compete with each other to gain public attention? Which topics tend to cooperate or compete with one another? Who plays the key role in coopetition-related interactions? We answer(More)
PURPOSE Social scientific approach has become an important approach in e-Health studies over the past decade. However, there has been little systematical examination of what aspects of e-Health social scientists have studied and how relevant and informative knowledge has been produced and diffused by this line of inquiry. This study performed a systematic(More)
This study investigated the driving mechanism of building interaction ties among the people living with HIV/AIDS in one of the largest virtual HIV communities in China using social network analysis. Specifically, we explained the probability of forming interaction ties with homophily and popularity characteristics. The exponential random graph modeling(More)