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The Repertory Grid Technique as a Method for the Study of Cultural Differences
This paper provides an alternative methodological approach to exploring cross-cultural differences by studying the idiosyncratic views of individuals with regard to existing products by operationalizing the Repertory Grid Technique, a structured interview technique motivated by Kelly's Personal Construct Theory, and proposing a content-analytic procedure combining quantitative and qualitative information.
How does Congruence of Scent and Music Affect People's Emotions
It is widely believed that there is a relationship between scent and music. For example, there is congruence among certain scent, music, and consumers’ buying behaviors according to previous study.…
KANSEI PHYSIOLOGICAL MEASUREMENTS AND CONSTRUCTIVIST PSYCHOLOGICAL EXPLORATIONS FOR APPROACHING USER SUBJECTIVE EXPERIENCE
The aim of this article is to explore the suitability of psycho-physiological measures and psychological explorations for approaching user subjective experience. For this purpose the 2-point…
ON KANSEI AND KANSEI DESIGN A DESCRIPTION OF JAPANESE DESIGN APPROACH
Kansei design methods are successful in the Japanese industry and academic worlds. Outside Japan, their level of development and recognition is nothing compared with the situation inside of Japan.…
Explaining Kansei design studies
The aim of this research is to propose to westerners a clear description of what Kansei and Kansei studies are, and how it is different from classic western approaches on sensory or emotion design.
Image-Word Pairing-Congruity Effect on Affective Responses
Kansei studies description and mapping through Kansei study keywords
: The aim of this paper is to present the project undertaken by the authors to describe Kansei and to structure Kansei design studies. Indeed, the current fuzziness on Kansei research structure…
Package images modulate flavor perception for orange juice.
Methods and means for Kansei Design
Through the example of three projects, this paper describes emerging methods and means used in the field of Kansei design studies: • The use of tools built for psychophysiology and for constructive…