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Identification of the clusters of employee brand using FIMIX-PLS and FCM
Ensuring sustenance of service brand using functional difference is arduous in this competitive era. Such brand difference is significantly based on service employees' interaction with customers. AExpand
DETERMINING TRANSPORTATION INDUSTRIAL METRICS USING RANDOM PROCESS THEORY AND ANALYTICAL HIERARCHY PROCESS
Transportation is one of the inevitable and in-disposable shipment facilities for the huge number of people in our world. In our day to day life plenty number of segmented people use their ownExpand
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Identification and analysis of employee branding typology using fuzzy c-means clustering
Purpose The purpose of this paper is to identify and analyse the typology of employee branding in an airline company using fuzzy c-means (FCM) clustering to improve the quality of employeeExpand
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Evaluation of employee brand using typological analysis in Indian airline organisation
A favourable employee brand gives service organisations competitive advantage. We analyse the typology of employee branding in an Indian airline company using finite mixture partial least squaresExpand
Relationship between Internal Branding, Employee Brand and Brand Endorsement
Efficient internal branding practices give service organisations competitive advantage. While the impact of internal branding on employees behaviours has already been examined by academicians andExpand
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