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Understanding the intention to use mobile shopping applications and its influence on price sensitivity
This study employs an extended technology acceptance model (TAM) and the theory of diffusion of innovations (DOI) to understand the intention to use mobile commerce applications for shoppingExpand
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CustomerâÂÂs Choice amongst Self Service Technology (SST)Channels in Retail Banking: A Study UsingAnalytical Hierarchy Process (AHP)
In the retail banking context, convergence of technologies has given birth to different channels of distribution like Automatic Teller machines (ATM), internet banking, and mobile banking. ThisExpand
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Customer ’ s Choice amongst Self Service Technology ( SST ) Channels in Retail Banking : A Study Using Analytical Hierarchy Process ( AHP )
In the retail banking context, convergence of technologies has given birth to different channels of distribution like Automatic Teller machines (ATM), internet banking, and mobile banking. ThisExpand
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A Journey of Cause Related Marketing from 1988 to 2016
Cause-related marketing (CrM) has been a topic of interest to academicians, researchers and practitioners in disciplines of marketing. The increasing number of publications by various authors in thisExpand
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The moderating role of device type and age of users on the intention to use mobile shopping applications
Abstract This work was performed to understand the characteristics of the antecedents of m-shopping adoption using mobile applications, with respect to the age of the consumer and the type of deviceExpand
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A psychometric analysis of the Utrecht Work Engagement Scale in Indian banking sector
Purpose The purpose of this paper is to study the psychometric properties of different versions of Utrecht Work Engagement Scale (UWES) in the Indian context in terms of factorial validity,Expand
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Facades of Attractive Employer in Indian IT Industry: Existing Employee Perspective
TLDR
This paper empirically examines the elements of employer attractiveness in Information Technology IT industry from the perspective of current employees and determines the most attractive employer in the Indian IT industry. Expand
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Information Systems Success in the Context of InternetBanking: Scale Development
The Internet has revolutionized services across institutions. The Banking sector has registered significant change in the quality of service owing to the bandwidth of information flow ensuringExpand
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A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From India
TLDR
This study intends to fill that void with the proposed framework by modelling user expectations in terms of the quality dimensions of the Information Systems IS Success model, along with security dimension. Expand
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The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis
TLDR
The purpose of this study is to quantitatively review pertinent research activities that have been performed between 2005 and 2012 July in the area of internet marketing. Expand
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