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I Love What I Do, But… A Relationship Management Survey of Millennial Generation Public Relations Agency Employees
Millennials, those born in 1982 or later, represent the largest and most racially diverse generation, as well as the fastest-growing segment of the workforce. They have been characterized in the
A Critical Analysis of Greenwashing Claims
The number of companies issuing green claims over the last several years has increased dramatically as consumers and companies are paying more attention to their environmental footprint. Repeatedly,
Personal relationship strategies and outcomes in a membership organization
Purpose – This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy
Development and test of a multidimensional scale of blog engagement
ABSTRACT One of the most important areas of social media measurement is engagement; however, industry measures that equate engagement with social media interactions are often inadequate. This study
Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging
Based on the support of 71.1% of the public relations practitioners in our online survey (total n=291), there is a general consensus in favor of undisclosed organizational ghost blogging, provided
Internal Conflict Management and Decision Making: A Qualitative Study of a Multitiered Grassroots Advocacy Organization
This study explores decision making and strategies for managing conflict with and among titled volunteers of affiliates in a nonprofit organization. This investigation describes priming, conflict
The Infographics Assignment: A Qualitative Study of Students’ and Professionals’ Perspectives
In the evolving digital landscape, educators can consider adopting emerging tactics to prepare students for the workplace. One of these tactics, the infographic, incorporates storytelling
Bumper Stickers on the Twitter Highway: Analyzing the Speed and Substance of Profile Changes
A novel longitudinal study of the frequency and significance of social media users' profile changes, which indicates that users are more likely to change their Profile Summaries and Display Names than their Locations and Screen Names.