• Publications
  • Influence
The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness
Little empirical investigation has been made on mini-films, an innovative online marketing technique of branded entertainment. This study intends to gain a deeper understanding of the advertisingExpand
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Personality Traits Hierarchy of Online Shoppers
Over the past decade, B2C e-commerce has flourished and enjoyed a growth rate unrivaled by the traditional retail business. This study is meant to contribute to the underdeveloped area of traitsExpand
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How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity After a Merger and Acquisition
ABSTRACT The purpose of this study is to examine the country-of-origin (COO)'s effect on brand equity, especially when the acquirer brand is afflicted by a low COO image and the acquired brand enjoysExpand
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Perceived Quality as a Key Antecedent in Continuance Intention on Mobile Commerce
Based on the smart phone and 3G communication boom in recent years, mobile commerce has become increasingly popular. This study empirically investigated the continuance usage intention of m-commerceExpand
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Structural basis of specific DNA binding by the transcription factor ZBTB24
ZBTB24, encoding a protein of the ZBTB family of transcriptional regulators, is one of four known genes-the other three being DNMT3B, CDCA7 and HELLS-that are mutated in immunodeficiency, centromericExpand
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Why Do We Share? The Impact of Viral Videos Dramatized to Sell
ABSTRACT The decline of traditional mass-media advertising impels marketers to find new ways of engaging consumers. One innovative marketing technique of branded entertainment is theExpand
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Cultivation of Chlorella sp. GD using piggery wastewater for biomass and lipid production.
The development of a culture system for Chlorella sp. GD to efficiently produce biomass and oil for biodiesel production was investigated. Chlorella sp. GD was cultivated with 0%, 25%, 50%, 75% andExpand
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Leadership as Situational Factor on Personality-Performance Relationship: An Empirical Study of the Taiwan's Office Machinery Sales Force
INTRODUCTION Those responsible for personal selling in a company are commonly called salesmen, salespeople, or sales representatives. Within a company's sales management structure, they areExpand
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