• Publications
  • Influence
The Company and the Product: Corporate Associations and Consumer Product Responses
Although brand theorists suggest that what a person knows about a company (i.e., corporate associations) can influence perceptions of the company's products, little systematic research on theseExpand
The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings
Prior research indicates that market orientation is associated with positive outcomes for firms. For service organizations, a market orientation is implemented largely through individual serviceExpand
Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
Empirical studies investigating the antecedents of positive word of mouth (WOM) typically focus on the direct effects of consumers’ satisfaction and dissatisfaction with previous purchasingExpand
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Implementation of the marketing concept in service firms is accomplished through individual service employees and their interactions with customers. Although prior research has established a linkExpand
Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology
Many scholars across various academic disciplines are investigating the following questions: What do individuals know or believe about an organization? How does a focal organization (and/or otherExpand
Improving the measurement of service quality
SERVQUAL, which involves the calculation of the differences between expectations and perceptions on a number of prespecified criteria, is currently the most popular measure of service quality.Expand
How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation
Previous research has conceptualized and modeled customer orientation (CO) in one of two ways: as a psychological phenomenon antecedent to critical job states (i.e., stress and engagement) or asExpand
The Company and the Product: Corporate Associations and Consumer Product Responses:
Although brand theorists suggest that what a person knows about a company (i.e., corporate associations) can influence perceptions of the company's products, little systematic research on these eff...
Basic Marketing Research
TLDR
This edition of BASIC MARKETING RESEARCH is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Expand
Corporate Associations in Marketing: Antecedents and Consequences
Abstract‘Corporate associations’ — what an individual knows or feels about a particular organization — have long been thought to influence consumers' and other audiences' responses to a company andExpand
...
1
2
3
4
5
...