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- Publications
- Influence
Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
- Tülin Erdem, M. Keane
- Economics
- 1 February 1996
We construct two models of the behavior of consumers in an environment where there is uncertainty about brand attributes. In our models, both usage experience and advertising exposure give consumers… Expand
Brand Credibility, Brand Consideration, and Choice
- Tülin Erdem, Joffre Swait
- Business
- 1 June 2004
We examine the role of brand credibility (trustworthiness and expertise) on brand choice and consideration across multiple product categories that vary in regard to potential uncertainty about… Expand
Brand and Quantity Choice Dynamics Under Price Uncertainty
- Tülin Erdem, S. Imai, M. Keane
- Economics
- 1 March 2003
We develop a model of household demand for frequently purchased consumer goods that are branded, storable and subject to stochastic price fluctuations. Our framework accounts for how inventories and… Expand
Brands as Signals: A Cross-Country Validation Study:
- Tülin Erdem, Joffre Swait, A. Valenzuela
- Business
- 15 January 2006
Abstract This article tests how well the information economics view of brand equity explains consumer brand choice in countries that represent different cultural dimensions. In this empirical… Expand
An Empirical Analysis of Umbrella Branding
- Tülin Erdem
- Business
- 1 August 1998
In this article, the author studies the processes by which consumers’ quality perceptions of a brand in a product category are affected by their experience with the same brand in a different… Expand
A Dynamic Analysis of Market Structure Based on Panel Data
- Tülin Erdem
- Economics
- 1 November 1996
Internal market structure analysis infers brand positions in an attribute space from preference and choice data, given a market in which consumers have heterogeneous tastes for attributes. Previous… Expand
The impact of brand credibility on consumer price sensitivity
- Tülin Erdem, Joffre Swait, J. Louviere
- Economics
- 1 March 2002
Abstract Brands can affect various stages of consumer choice processes, and hence, various components of consumer utility functions. Previous conceptual and empirical work focused on the effects of… Expand
Structural Modeling in Marketing: Review and Assessment
- Pradeep Chintagunta, Tülin Erdem, Peter E. Rossi, M. Wedel
- Economics
- 1 November 2006
The recent marketing literature reflects a growing interest in structural models, stemming from (1) the desire to test a variety of behavioral theories with market data, and (2) recent developments… Expand
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
- Tülin Erdem, M. Keane, B. Sun
- Economics, Computer Science
- Mark. Sci.
- 1 November 2008
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