Svein Ottar Olsen

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A theoretical model of involvement in consumption of food products was tested in a representative survey of Norwegian households for the particular case of consuming seafood as a common family meal. The empirical study is based on using structural equation approach to test construct validity of measures and the empirical fit of the theoretical model.(More)
The role of habit strength and past behaviour were studied in order to gain a better understanding of seafood consumption behaviour. A sample of Norwegian adults (N=1579) responded to a self-administered questionnaire about seafood consumption habits, past frequency of seafood consumption, and attitude towards and intention to eat seafood. Structural(More)
• The role of ethical motives in consumers' choice of organic food was investigated. A self-administered questionnaire was conducted on a representative sample of 1283 Norwegian adults. The relations between ethical food choice motives, attitudes and intention to consume organic food was studied by estimating a structural equation model. Environmental and(More)
The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of a common food (fish) in Vietnam. We seek to understand the role of norms in explaining intention to consume, and descriptive norms is included as extensions of traditional constructs such as attitude, social norms, and(More)
The purpose of the present study is to explore cultural differences in the meaning of convenience and the relationships between convenience, attitudes and fish consumption in five European countries. The results suggest that the meaning of meal convenience is not culture specific, whilst the absolute levels of convenience orientation and the perceived(More)
This study proposes that snacking behaviour may be either reflective and deliberate or impulsive, thus following a dual-process account. We hypothesised that chronic individual differences in food related self-control would moderate the relationships between reflective and impulsive processes. The reflective route was represented by an attitude toward(More)
This research explored the effect of health benefit information on individuals' stated health value, attitudes towards functional/enriched foods, expectations, perceptions, and intentions to purchase a new fibre-enriched fish product. The study used a randomized design involving an experimental group receiving fibre and health information on the product and(More)
This study demonstrates the relationship among attitude, knowledge and consideration set size (set size) and how these variables influence consumption frequency of fish. The proposed model was tested with cross-sectional data from a representative study of about 1100 Danish consumers. Structural equation modeling (LISREL) was used in order to simultaneously(More)
This study used Family Communication Patterns Theory (FCPT) to explore how family-dinner-related communication takes place and how parents' feeding practices may be associated with children's preferences for dinner meals. The sample consisted of 12 dyads with seven- and eight-year-old Norwegian children and their parents. In-depth photo interviews were used(More)