Susan J. Winter

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Many people in the MIS ®eld have accepted the idea that attitudes affect the frequency and type of computer use but research has provided inconsistent results. This paper, therefore, explores the conditions under which attitudes can predict computer use, investigating both workers' volitional control and their knowledge of the technology. Analyses are based(More)
Businesses have embraced the Internet to reap economic advantages through the use of Websites. Most Website design guidelines fail to address issues of branding and identity formation, focusing instead on concerns adapted from previous technologies. However, many firms are not getting their desired results from the Website investments they have made(More)
The impact of a discipline's research is constrained by its ability to articulate compelling problems. Well-crafted problems are the foundation for mobilizing the effort, resources, and attention essential to scientific progress and broader impact. We argue that Information Systems (IS) scholars, individually and collectively, must develop the practice of(More)