Suresh P. Sethi

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Professors: Ashiq Ali, Indranil R. Bardhan, Alain Bensoussan, Gary Bolton, Metín Çakanyildirim, Daniel A. Cohen, William M. Cready, Milind Dawande, Theodore E. Day, Gregory G. Dess, David L. Ford Jr., Umit G. Gurun, Varghese S. Jacob, Ganesh Janakiraman, Elena Katok, Dmitri Kuksov, Nanda Kumar, Stanley Liebowitz, Zhiang (John) Lin, Sumit K. Majumdar, Vijay(More)
This paper is concerned with a generalization of classical inventory models (with xed ordering costs) that exhibit (s; S) policies. In our model, the distribution of demands in successive periods is dependent on a Markov chain. The model includes the case of cyclic or seasonal demand. The model is further extended to incorporate some other realistic(More)
To increase the sales of their products through advertising, firms can use brand advertising to capture market share from their competitors or increase primary demand for the category through generic advertising. This paper examines the issues of whether, when, and how much brand advertising versus generic advertising should be done. The context is a(More)