Sunkyu Jun

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Gender 1 has been and continues to be one of the most common forms of segmentation used by marketers in general and advertisers in particular. To successfully implement such a segmentation strategy marketers and advertisers need to understand how men and women process marketing information, judge products, and behave in the marketplace. The purpose of this(More)
Consumer researchers have been examining the impact of gender identity—the degree to which an individual identifies with masculine and feminine personality traits—on various consumer variables for nearly four decades. However, significant gender identity findings in consumer research have been rare, perhaps because of (1) operationalization problems (Palan,(More)
We followed 65 patients with probable Alzheimer's disease, who were initially mildly to moderately impaired, with semiannual assessments of cognitive and functional performance for up to 4 years. Scores on the Mini Mental State Examination and a combination of instrumental and self-maintenance scale of activities of daily living were regressed on time of(More)
Sixty patients with Parkinson's disease were administered a battery of neuropsychological tests. Using regression data from a matched normal control sample, age- and education-residualized test scores were obtained for the patients. Three clusters of patients were identified: those with both verbal memory and visuospatial reasoning disorders (n = 24), those(More)
Her primary research interests are consumer acculturation, social group influence on consumer behavior, unconscious processing, and marketing issues related to social responsibility and community development. Patriya Tansuhaj (Ph. His primary research interests focus on various aspects of information processing and advertising/communications theory and(More)
In this review, we examine literature from leisure sciences, sociology, marketing, and history to demonstrate how Firat's (1994) modern significations of gender categories can be used as an effective lens for showing the lingering effects of modernism. In the process, we provide evidence in a sport and leisure context of what is associated with men and(More)
served as the editor for this article. The authors would like to extend thanks to the editor, several of the special issue co-editors, the three reviewers, and to Julia McQuillan and Diana Niaghi for their helpful comments. EXECUTIVE SUMMARY Much family research in Consumer Behavior has implicitly assumed that gender roles are shifting within the household,(More)
This paper focuses on both exhaustive and non-exhaustive consumption of water in the arid American West (e.g., irrigating a field and river rafting, respectively). We explore how decisions surrounding the consumption of this natural resource benefit from the inclusion of gender-related attributes. This paper contends that the consumption decisions regarding(More)
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