Sunil Sahadev

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Over the past two decades, China has emerged as a global economic power, ranking behind only the USA, Japan and Germany. China's continuous global economic power has therefore prompted a surge in interest in understanding Chinese business practices. This paper reports on the results of a survey on the contingent relationship between business strategy,(More)
Purpose:The paper presents the process of segmenting an organization’s customers through a process of K-mean clustering and subsequent expert judgment. Methodology/Approach: The paper adopts a case study methodology Findings:The case study illustrates the use of data mining techniques in segmenting and profiling of customers by a travel intermediary in(More)
The entrepreneurial case study showcases ‘morethailand.com’ an e-intermediary in the tourism industry. Based out of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline marketing strategies with the constraint of limited resources. The case study attempts to focus on the e-business challenges in the travel(More)
By Pongsak Hoontrakul Sasin of Chulalongkorn University, Bangkok, Thailand and Sunil Sahadev Indian Institute of Management, Kozhikode, India & Sasin of Chulalongkorn University, Bangkok, Thailand First Draft : June 2004 Current Draft : December 15, 2005 ABSTRACT The information and communication technologies are revolutionizing the hospitality sector over(More)
The use of the Internet for communicating and transacting with customers has been growing rapidly in the worldwide tourism industry. However, there is a large variation in the intensity of use of e-commerce in the travel and tourism industry. While the Internet usage varies across countries, even within a country there are large variations amongst(More)
The study attempts to link external and internal factors related to a hotel to its dependence on e-commerce. In terms of managerial implications, the study gives an insight towards the reasons behind e-commerce usage in the hotel industry. This will be very useful for e-intermediaries in assessing new opportunities for expansion and market growth. Thailand(More)
Purpose: The paper looks at how different categories of keywords used in paid placement campaigns influence the click through rate of potential searchers. Design/ Methodology: The paper analyses data from a online travel agency based in Thailand and considers over 5000 keywords for analysis. Findings: The predominant influence of the average position(More)
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