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Drawing from the social and relational perspectives, this study offers an innovative conceptualization and operational approach regarding the validation of self-reported customer demographic data, which has become an essential corporate asset for harnessing business intelligence. Specifically, based on social network and homophily paradigms in which(More)
User profile data (for example, age and sex) is usually self-reported by users, so it is prone to human errors or biases. For example, a user can be reluctant to provide a company with private information such as his/her actual age upon subscription, thus the user either does not fill in the age column or put in some random numbers to avoid unwanted privacy(More)
We investigated the protective effects of pine bark extract (pycnogenol®, PYC) against cisplatin-induced hepatotoxicity and oxidative stress in rats. Twenty-four male rats were divided into the following four groups: (1) vehicle control, (2) cisplatin (7.5 mg/kg), (3) cisplatin & PYC 10 (10 mg/kg/day), and (4) cisplatin & PYC 20 (20 mg/kg/day). A single(More)
Internet based information technology has provided the paradigm shift from Pareto principle to long tail phenomenon. However, the advent of small size mobile devices with higher search costs raises a negative question on this paradigm shift. The aim of this study is investigating the negative impact of mobile devices on niche product consumption. We collect(More)