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I nternet and Web technologies are widely available, making it easier for companies to conduct business and transfer information to customers. Moreover, they speed up financial transactions efficiently, reducing the transaction costs of commercial activities that businesses would normally incur. So, Internet business has created a competitive edge in terms(More)
Using the customer relationship management perspective to investigate customer behavior, this study differentiates between customers through customer segmentation, tracks customer shifts from segment to segment over time, discovers customer segment knowledge to build an individual transition path and a dominant transition path, and then predicts customer(More)
On the Web, where information is vast and users are numerous, personalization that aims to offer suitable information to suitable users is essential. To sustain their competitive advantage, portal sites attract many users' attention by supplying personalized content. Most Web content providers offer all users the same content, failing to satisfy individual(More)