Sunanda Sangwan

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AbstrAct Multiuser virtual communities have become an accepted fundamental component of communication whereby community members share information and knowledge for mutual learning or problem solving.Virtual communities in a multiuser virtual environment (MUVE) have evolved into active social networks, formulating an alternative social existence and this(More)
Purchasing through online retailers, electronic markets, and virtual communities has its value. Often motivations to buy online differ from those in an offline environment and these motivations may be more incongruent for online shoppers dispersed globally. In this study, motives to purchase in an electronic environment in the context of two countries are(More)
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