Sunanda Sangwan

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With processors imbedded in appliances, cars, books, and other retail products, modern society has entered the world of pervasive computing. Yet few consumers are able to set up new digital devices and integrate them into everyday life. From this perspective, the data-enabled mobile phone leads the way. In many markets, mobile phones have a product life(More)
Purchasing through online retailers, electronic markets, and virtual communities has its value. Often motivations to buy online differ from those in an offline environment and these motivations may be more incongruent for online shoppers dispersed globally. In this study, motives to purchase in an electronic environment in the context of two countries are(More)
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