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A Study of Consumer Switching Behavior Across Internet Portal Web Sites
This paper describes an empirical study of the dynamics of consumer switching behavior across major Internet portal Web sites, based on an analysis of a commercial on-line panel database. The studyExpand
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  • 1
A Study of Consumer Switching Behavior Across Internet Portal Websites August 2002
This paper describes an empirical study of the dynamics of consumer switching behavior across major Internet portal Websites. The study methodology is based on a multinomial Logit-Markov modelExpand
  • 3
Modeling consumer visit frequency on the Internet
This study explores whether a NBD type of model can be applied to characterize the underlying frequency distribution of online consumer's visit behavior. In this study, the following two researchExpand
  • 6
Do They Really Think Differently