Steven T. Sonka

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This paper reports on a specific project, employing new technological capabilities to better transfer expert knowledge. The specific project considered for the paper is the World Initiative for Soy in Human Health (WISHH), a Multi Organization Enterprise promoting the use of soy and soy products in humanitarian and development aid around the world. VisIT,(More)
Using a “Phantom Ingredient” taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously thought to contain soy. Consumers who ate products which mentioned soy on the package described the taste more grainy, less flavorful, and as having a strong(More)
The incessant nature of change in capitalistic systems has been exemplified by the effect of information technology, especially the Web, on the US economy. A key strategic question for agricultural managers is how those forces of creative destruction will unleash themselves in the food and agricultural sector. This paper describes the strategic evolution by(More)
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