Steven T. Sonka

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The authors extend special thanks to the editor and the two reviewers for their invaluable feedback and guidance at various stages of this research. Abstract Using a " Phantom Ingredient " taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously(More)
The centrality of engagement is critical to the success of higher education in the future. Engagement is essential to most effectively achieving the overall purpose of the university, which is focused on the knowledge enterprise. Today's engagement is scholarly, is an aspect of learning and discovery, and enhances society and higher education. Undergirding(More)
This paper reports on a specific project, employing new technological capabilities to better transfer expert knowledge. The specific project considered for the paper is the World Initiative for Soy in Human Health (WISHH), a Multi Organization Enterprise promoting the use of soy and soy products in humanitarian and development aid around the world. VisIT,(More)
One dilemma with health claims is that too much information can confuse consumers and too little information can mislead them. Instead of using only one side of the package, a laboratory study is used to examine the effectiveness of various front-sided health claims when used in combination with a full health claim on the back panel. The results indicate(More)
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