Steve Kroll-Smith

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Problem sleepiness is emerging as a medical problem in the US and Britain. Though an increasingly salient complaint, clinical medicine is only peripherally involved in the diagnosis and treatment of sleep troubles. Paramount in shaping public perceptions and experiences of sleep are the popular media. The apparent chasm between self-reported sleep troubles(More)
There has been little theorizing in information systems (IS) or management literature to inform organizational strategies for social media engagement. Aral et al. (2013) lament the dearth of scholarly work focused on understanding organizations’ high-level social media strategies. In this research, we describe our case research to develop an empirically(More)
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