Stefania Borghini

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Spending in waste management, waste water treatment and atmospheric pollution abatement by manufactures is running at a high percent of sales and rising according to recent North American and Italian statistics. Unfortunately conventional accounting practices -developed to serve financial reporting requirementsrarely illuminate environmental costs or(More)
The recent theoretical contribution of Golfetto (2003) has provided an enlightening perspective for an emerging practice in the business-to-business (BtoB) context: the so-called Competence-basedCommunication (CBC). This approach suggests that managers should develop communication processes focusing on communicating the set of resources and capabilities(More)
In this paper, we intended to investigate the content of the communication realised by a sample of fashion textile and accessories firms while exhibiting at an important international trade fair. Our results constitute a first empirical validation of the competence-basedcommunication (CBC) research program, recently proposed by Golfetto’s (2003) seminal(More)
An ongoing tension between new ways of achieving novel, meaningful, and connected forms of expression is permeating the practice of advertising and igniting a lively academic debate. Novelty and social connection have long been preoccupations of art worlds. In this paper, we explore the creative tensions and synergies between countercultural and commercial(More)
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