- Full text PDF available (5)
- This year (0)
- Last 5 years (1)
- Last 10 years (2)
Journals and Conferences
Firms interested in servicing foreign markets face a difficult decision with regards to the choice of an entry mode. The options available to a firm include exporting, licensing, joint venture and… (More)
While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing 62:2–18, 1998;… (More)
Research on negative word-of-mouth communication (WOMC) in general, and the process by which negative WOMC affects consumers' brand evaluations in particular, has been limited. This study uses… (More)
On-line shopping is expected to experience exponential growth in the coming decades, but few researchers have examined consumers’ motivations for using on-line channels. The current study… (More)
How do salespeople make judgments of merit pay fairness? By what mechanisms do fairness judgments influence the performance and commitment of salespeople? Using equity and social exchange theories,… (More)
Trust has value in online markets, and individual and company actions can improve or impair how trustworthy they are perceived in these markets.
How should financial service firms, online and off, adjust their customer-acquisition and -service strategies to reflect investors' changing expectations?
market factors. A multistage model to explain the stock returns of a measures such as profitability and market share. For example, representative set of U.S. companies is developed. Monthly returns… (More)