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Since its emergence as a new electronic communication media supported by Web 2.0, social media has become a popular means of communication among the public. Among different types of social media that depend on user-generated content (UGC), social networking sites (SNS) are becoming the best-known communication mode. While many researchers have examined(More)
Since the emergence of the first Social Networking Site (SNS) as a new means of communicating with other people, much research has attempted to identify empirically and theoretically the characteristics, history, and impact on human relationships of both SNSs and their users. This study identifies SNS users as either persistent or temporary, based on their(More)
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