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There is much talk in Croatia about the capability of Croatian companies to innovate. However, there is a lack of systematic studies on innovations development in Croatia. This paper aims to bridge that gap by reporting on a study that was performed on 100 leading Croatian companies. The paper addresses the structure of innovation in surveyed leading(More)
Demand shifting is a popular strategy among service providers for managing demand. The strategy tries to shift demand from peak time periods, where capacity constraints are binding, to offpeak time periods when we have excess capacity. Examples include cities shifting rush hour traffic by having employers staggering work hours; electrical utilities giving(More)
In this paper, we study customer decision-making while in a queuing situation. Customers can either join a queue or balk and return at a later time. Customers who join can renege and also return later. Our objective is to determine whether people seem to follow the benchmarks provided by queuing theory or whether psychological costs and perceptions of time(More)
Industry-science relationship is considered to be a very important part of the innovation system and it represents one of the crucial factors in national innovation capacity. Extant studies show that a significant proportion of the products and processes that are currently sold and used could not have been developed without academic research. Both industry(More)
Diffusion models have been used traditionally in marketing for capturing the lifecycle dynamics of a new product, for forecasting the demand for a new product, and as a decision aid in making pre-launch, launch and post-launch strategic choices. Since their entrance into marketing, diffusion models have become increasingly complex. This complexity has been(More)
Industry-science relationship is considered one of the crucial parts of innovation system. This is why it is important to understand what motivates firms to seek collaboration. It is also important to comprehend what determines intensity of collaboration, and to investigate collaboration outcomes. This paper explores possible motivations for collaboration(More)
This paper examines the relationship between consumer purchase behavior and in-store promotion proneness across five promotion types. The model was tested with data collected from a consumer survey, carried out in the high/ low Croatian hypermarket setting. The data were analyzed using descriptive statistics and the one-way analysis of variance (ANOVA). In(More)