Learn More
Given users' growing penchant to use online reviews for travel planning, the business malpractice of posting manipulative reviews to distort the reputation of hotels is on the rise. Some manipulative reviews could be positive and intended to boost own offerings, while others could be negative and meant to slander competing ones. However, most scholarly(More)
The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. The paper uses a combination of qualitative case study and netnography on Starbucks, an international coffee house chain. Data retrieved from varied(More)
With the profusion of social media, users increasingly browse through hotel reviews posted in websites such as TripAdvisor.com or Expedia.com to make a booking. Concurrently, contributing deceptive reviews to unduly applaud hotels is fast becoming a well-established e-business malpractice. Therefore, analyzing differences between genuine and deceptive(More)
The pivotal purpose of this paper is to introduce a scheme for watermarking of digital images in which one can embed some secret text in an encrypted manner and a secret image more than once in the host image, starting from different pixel positions based on the key. All this can be done without violating any of the desirable properties of the standard(More)
Purpose – This study investigates the ways in which effectiveness of answers in Yahoo! Answers, one of the largest community question answering sites (CQAs), is related to question types and answerer reputation. Effective answers are defined as those that are detailed, readable, superior in quality, and contributed promptly. Five question types that were(More)
Before making a purchase, users are increasingly inclined to browse online reviews that are posted to share post-purchase experiences of products and services. However, not all reviews are necessarily authentic. Some entries could be fake yet written to appear authentic. Conceivably, authentic and fake reviews are not easy to differentiate. Hence, this(More)