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In this study we examine factors that impact on website visit duration, including user demographics, text and graphics content, type of site, presence of functionality features, advertising content and the number of previous visits. A random effects model is used to determine the impact of these factors on site duration and the number of pages viewed. The… (More)
Professor Esseghaier teaches pricing, quantitative marketing analysis, marketing research and marketing management. His recent research focuses on the areas of pricing, subscription services, competition and strategic behavior.
Past research in marketing and psychology suggests that pricing structure may influence consumers' perception of value. In the context of two commonly used pricing schemes, pay-per-use and two-part tariff, we evaluate the impact of pricing structure on consumer preferences for access services. To this end, we develop a utility-based model of consumer… (More)