• Publications
  • Influence
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships,Expand
Testing an integrative theoretical model of knowledge-sharing behavior in the context of Wikipedia
This study explores how and why people participate in collaborative knowledge-building practices in the context of Wikipedia. Based on a survey of 223 Wikipedians, this study examines theExpand
Testing an integrative theoretical model of knowledge-sharing behavior in the context of Wikipedia
Results from structural equation modeling (SEM) analysis reveal that attitudes, knowledge self-efficacy, and a basic norm of generalized reciprocity have significant and direct relationships with knowledge-sharing intentions. Expand
Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience
This study examined the ways in which Internet users construct their risk judgments about online privacy, finding that individuals distinguish between two separate dimensions of risk judgment, and individuals display a strong optimistic bias aboutOnline privacy risks. Expand
Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive social norms
The extent to which social projection, communication exposure, and an interaction between the two, influenced individuals' perceptions about two subordinate types of social norms surrounding digital piracy: injunctive norms and descriptive norms was examined. Expand
Parasocial relationship via reality TV and social media: its implications for celebrity endorsement
The results showed that reality TV viewing and SNS use to interact with media characters were positively associated with Parasocial relationships between media characters and viewers, and self-disclosure played an important role in forming parasocial relationships and in mediating the effectiveness of celebrity endorsement. Expand
Evolution of corporate reputation during an evolving controversy
The purpose of this paper is to investigate the evolution of online sentiments toward a company (i.e. Chipotle) during a crisis, and the effects of corporate apology on those sentiments.,Using a veryExpand
Simulations for Crisis Communication: The Use of Social Media.
Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effectsExpand