Siyoung Chung

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This study explores how and why people participate in collaborative knowledge-building practices in the context of Wikipedia. Based on a survey of 223 Wikipedi-ans, this study examines the relationship between motivations, internal cognitive beliefs, social-relational factors, and knowledge-sharing intentions. Results from structural equation modeling (SEM)(More)
This study examined the ways in which Internet users construct their risk judgments about online privacy. The results, based on telephone survey data from a national probability sample in Singapore (n = 910), revealed that (a) individuals distinguish between two separate dimensions of risk judgment (personal level and societal level), (b) individuals(More)
The purpose of this study was to explore the ways in which audiences build parasocial relationships with media characters via reality TV and social media, and its implications for celebrity endorsement and purchase intentions. Using an online survey, this study collected 401 responses from the Korean Wave fans in Singapore. The results showed that reality(More)
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