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How have cutthroat competition and high growth compelled telecom service providers to innovatively use social media to outperform competitors, improve customer communication and maintain loyalty? Why have service providers made huge investments in social media for their CRM strategy? This case study analyses how Tata DoCoMo used social media to positively(More)
Sita Mishra has more than 19 years of experience in industry as well as academics. In her previous stint, she also worked on TQM and ISO 9002 in Marketing Division of Steel Company.She has published more than 40 research papers in international/national journals/book chapters and presented papers in international/national conferences, besides being on the(More)
Sita Mishra has more than 19 years of experience in industry as well as academics. In her previous stint, she also worked on TQM and ISO 9002 in Marketing Division of Steel Company.She has published more than 40 research papers in international/national journals/book chapters and presented papers in international/national conferences, besides being on the(More)
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