Sinan Aral

IT Assets , Organizational Capabilities , and Firm Performance : How Resource Allocations and Organizational Differences Explain Performance Variation

Sinan Aral
2007

Despite evidence of a positive relationship between information technology (IT) investments and firm performance, results still vary across firms and performance measures. We explore two… (More)

Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks

We examine how firms can create word of mouth peer influence and social contagion by incorporating viral features into their products. Word of mouth is generally considered to more effectively… (More)

Social science. Computational social science.

David Lazer, Alex Pentland, +12 authors Marshall Van Alstyne
Science
2009

Introduction to the Special Issue - Social Media and Business Transformation: A Framework for Research

Sinan Aral, Chrysanthos Dellarocas, David Godes
Information Systems Research
2013

S media are fundamentally changing the way we communicate, collaborate, consume, and create. They represent one of the most transformative impacts of information technology on business, both within… (More)

Social influence bias: a randomized experiment.

Our society is increasingly relying on the digitized, aggregated opinions of others to make decisions. We therefore designed and analyzed a large-scale randomized experiment on a social news… (More)

Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use In Enterprise Systems

While it is now well established that IT intensive firms are more productive, a critical question remains: Does IT cause productivity or are productive firms simply willing to spend more on IT? We… (More)

Information, Technology, and Information Worker Productivity

Sinan Aral, Erik Brynjolfsson, Marshall W. van Alstyne
Information Systems Research
2012

We study the fine-grained relationships among information flows, IT use, and individual information-worker productivity, by analyzing work at a midsize executive recruiting firm. We analyze both… (More)

Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

Sinan Aral
Marketing Science
2011

Introduction Iyengar, Van den Bulte, and Valente (2010) (hereafter referred to as IVV) make deep nuanced contributions to our understanding of how opinion leadership and social contagion affect the… (More)

Information, Technology and Information Worker Productivity: Task Level Evidence

Sinan Aral, Erik Brynjolfsson, Marshall W. van Alstyne
ICIS
2006

Introduction Information workers now account for as much as 70% of the U.S. labor force and contribute over 60% of the total valued added in the U.S. economy (Apte & Nath 2004). Ironically, as more… (More)

The spread of true and false news online

We investigated the differential diffusion of all of the verified true and false news stories distributed on Twitter from 2006 to 2017. The data comprise ~126,000 stories tweeted by ~3 million people… (More)

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