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Introduction 'Practice-based studies': a label whose time has come! Labels can be considered quasi-objects (Czarniaswka and Jorges 1995) that easily travel and translate ideas from one place to another. Their capacity to transport ideas and to spread fashions resides in the equivocalness that they make possible. When a label is used, the legitimation(More)
The aim of this paper is to answer the question as to how a practice spreads and how technological change can be understood using a practice-based approach rather than a technology-based one. By means of the case study of assisted reproduction we have sought to contribute to two debates ongoing in the organization studies community: the diffusion of an(More)
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