Siaw Ling Lo

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The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were(More)
The ability to identify or predict a target audience from the increasingly crowded social space will provide a company some competitive advantage over other companies. In this paper, we analyze various training da-tasets, which include Twitter contents of an account owner and its list of followers , using features generated in different ways for two machine(More)
With more companies doing businesses on social media, how can a company stand out from the increasingly crowded social space to find prospective customers from the audience in social media? It remains a challenge to sift through the huge amount of social media data, integrate the information and correlate among the different keywords or entities to form a(More)
The ability to analyse online user-generated content related to sentiments (e.g., thoughts and opinions) on products or policies has become a de-facto skillset for many companies and organisations. Besides the challenge of understanding formal textual content, it is also necessary to take into consideration the informal and mixed linguistic nature of online(More)
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