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A conceptual model of nurses' goal orientation, service behavior, and service performance.
TLDR
A model of nurses' goal orientation, service behavior, and service performance constructed to investigate the antecedents and consequences of the medical service behavior provided by nurses revealed that the customer-oriented behavior of nurses had a positive influence on organizational citizenship behavior; and both of these behaviors had a significantpositive influence on service performance. Expand
Goal Orientation, Service Behavior and Service Performance
Based on the traditional service triangle, this study proposes a conceptual model of the relationships between goal orientation, service behavior and service performance in order to examineExpand