Shu-Kuan Hsu

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Service activities within the hotel industry are divided specifically and professionally. With growing business of the professional service firms, professional knowledge of service suppliers benefits the service outsourcing. And, outsourcing service activities becomes a common business decision. This research presents five case studies of hotel companies(More)
The purpose of this study is to understand that the behavior behind information searching focuses on customer value within service firms when they faces uncertainty, and to refine the relationship among environmental uncertainty, task uncertainty, and the information search of customer value in service firms. We use an explanatory case study method and(More)
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