We extended the prototype model Gibbons and Gerrard to examine the disparity between professed environmental concerns and behavior. Our model assumed that there are two decision processes: a reactive… (More)
A key barrier to changing unhealthy eating habits is the current food-rich environment. Today, there are many palatable food cues that trigger unhealthy eating habits, and once a habit is strongly… (More)
This study examined the effect of unhealthy eating habits on behavior within the dual-process perspective, including intentional and reactive motivation. Previous studies assumed that habits elicit… (More)
This study examined psychological processes of consumers that had determined hoarding and avoidant purchasing behaviors after the Tohoku earthquake within a dual-process model. The model hypothesized… (More)