Shili Xiong

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
This study investigates whether adding peripheral webpage ad for a product that is placed in an online sitcom affects audiences' recognition of and attitude toward the product. Because the ad and placement may serve as primes for each other, effects of timing of the ad (relative to the appearance of the product) were also assessed. Findings demonstrate that(More)
  • 1