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- Publications
- Influence
Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries
- Y. Wang, Shaojing Sun
- Psychology
- 1 August 2010
The study is aimed to investigate the relationships among consumers' beliefs about online advertising, attitudes toward online advertising (ATOA), and consumer behavioral responses in three different… Expand
Examining the role of beliefs and attitudes in online advertising
- Y. Wang, Shaojing Sun
- Psychology
- 23 February 2010
Purpose – The purpose of this paper is to investigate online advertising across different cultures such as Romania and the USA. In the meantime, this paper attempts to examine the relationships among… Expand
Examining Chinese students’ Internet use and cross-cultural adaptation: does loneliness speak much?
- Y. Wang, Shaojing Sun
- Psychology
- 1 March 2009
Guided by uses and gratifications theory and prior research on cross-cultural adaptation (CCA), this article investigated how loneliness influenced Chinese students’ Internet use and CCA. The results… Expand
Generalizability Theory as a Unifying Framework of Measurement Reliability in Adolescent Research
- X. Fan, Shaojing Sun
- Psychology
- 1 January 2014
In adolescence research, the treatment of measurement reliability is often fragmented, and it is not always clear how different reliability coefficients are related. We show that generalizability… Expand
Examining beliefs and attitudes toward online advertising among Chinese consumers
- Y. Wang, Shaojing Sun, Weizhen Lei, Mark F. Toncar
- Business
- 27 March 2009
Purpose – The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and… Expand
The Role of Motivation and Media Involvement in Explaining Internet Dependency
- Shaojing Sun, A. Rubin, Paul M. Haridakis
- Psychology
- 8 August 2008
Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media… Expand
Public perceptions and reactions to H7N9 in Mainland China.
- R. Goodwin, Shaojing Sun
- Medicine
- The Journal of infection
- 1 November 2013
OBJECTIVES
H7N9 poses major challenges for Chinese society. Early examination of public reactions to threat is critical for framing appropriate public health responses. We investigate initial beliefs… Expand
Willingness to Help Following the Sichuan Earthquake
- Mihye Seo, Shaojing Sun, Andy J. Merolla, S. Zhang
- Computer Science, Psychology
- Commun. Res.
- 1 February 2012
TLDR
Chinese Luxury Consumers: Motivation, Attitude and Behavior
- Y. Wang, Shaojing Sun, Yiping Song
- Psychology
- 1 July 2011
This study examines Chinese consumers’ motives, attitudes toward luxury brands (ATLB), and the impact of ATLB on consumer behavior. Specifically, Chinese luxury consumers were segmented into three… Expand
Early responses to H7N9 in southern Mainland China
- R. Goodwin, Shaojing Sun
- Medicine
- BMC Infectious Diseases
- 7 January 2014
BackgroundH7N9 posed potentially serious health challenges for Chinese society. The previous SARS outbreak in this country was accompanied by contradictory information, while worries about… Expand