ShanShan Qi

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The performance of commercial websites is a critical issue that has a significant effect on consumers' online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a(More)
—Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/ attribute weighting and performance ratings. The aim of this research is to develop a scientific model that(More)