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No research to date has attempted to assess the extent to which Markus and Robey's (1988) observations about the causal structure of IT impact theories still hold true today; neither investigate whether or not their recommendations have inspired IT impact theorists. The present study is a first step toward filling these gaps.
This paper maps current e-commerce research published in major Marketing and IS journals onto a theoretically developed framework of e-commerce research. The results indicate that researchers have mainly focused their efforts on a number of categories: knowledge and persuasion, implementation or use behavior, and the IT artifact.
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