Seyed Mostafa Mirhedayatian

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The growing popularity of social media platforms has sparked new marketing opportunities for companies. Marketers have turned to social media campaigns as a means to build brand loyalty, exposure, and engagement. While social media has evolved into a powerful marketing tool, marketers must carefully choose the most suitable social media platform. Improper(More)
Supply chain performance evaluation problems are complex problems with multiple criteria and multi-layered internal linking activities. Data Envelopment Analysis (DEA) has been used to evaluate the relative performance of organizational units called Decision Making Units (DMUs). However, the conventional DEA models cannot take into account the complex(More)
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