Sergio Orenga-Roglá

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This enhances customer engagement and satisfaction. The implementation of Social CRM is a complex task that involves different organisational,(More)
  • 1