Introduction Health care providers such as Mayo Clinic, Kaiser Permanente, Cleveland Medical Center and Johns Hopkins are providing access to online health communities. In 2009 61% of American adults looked for health information online. 41% of adults used online groups, blogs or websites to find " someone like me. "
This study investigates consumers' use of online health communities (OHCs) for healthcare from a relationship building perspective based on the commitment-trust theory of relationships. The study proposes that perspective taking, empathic concern, self-efficacy, and network density affect the development of both cognitive and affective trust, which together… (More)
a r t i c l e i n f o The present study investigates how high-technology attributes influence consumer responses. Based on Mehrabian and Russell's Stimulus–Organism–Response (S–O–R) framework (1974), this study proposes that high-technology product attributes elicit consumers' cognitive (attitude) and affective states (pleasure and arousal), contributing to… (More)