a r t i c l e i n f o The present study investigates how high-technology attributes influence consumer responses. Based on Mehrabian and Russell's Stimulus–Organism–Response (S–O–R) framework (1974), this study proposes that high-technology product attributes elicit consumers' cognitive (attitude) and affective states (pleasure and arousal), contributing to… (More)
Introduction Health care providers such as Mayo Clinic, Kaiser Permanente, Cleveland Medical Center and Johns Hopkins are providing access to online health communities. In 2009 61% of American adults looked for health information online. 41% of adults used online groups, blogs or websites to find " someone like me. "
This study investigates consumers' use of online health communities (OHCs) for healthcare from a relationship building perspective based on the commitment-trust theory of relationships. The study proposes that perspective taking, empathic concern, self-efficacy, and network density affect the development of both cognitive and affective trust, which together… (More)