Sebastian Kernbach

Learn More
An experiment was conducted to add empirical evidence whether the use of visualization is better than text in the communication of business strategies. Seventy-four managers who took part in an Executive MBA program saw a presentation of the simplified strategy of BMW Financial Services. The visual support of the presentation was manipulated by the author(More)
As discussions move online, we need means that compensate for what we take for granted in face-to-face meetings: voice modulation, mimics, or gestures. There are three functions of these 'metadiscoursive' expressions: 1) to navigate conversations and to direct the attention of our interlocutors, deciding what to discuss, reviewing what has been said, or how(More)
PowerPoint is a tool that is very often used in organization to visualize knowledge. It is seemingly simple but a complex tool which is not 'neutral' but has enabling and constraining qualities. Despite its pervasiveness, research on PowerPoint is scarce, fragmented and often polemic. Given its omnipresence and importance, a more appropriate understanding(More)
  • 1