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The research presented focuses on an examination of the relative importance of word-of-mouth, expert opinion, external communication, and past experience in the context of hospital choice. Past research has examined the effect of each individually and various combinations of the four sources, but not all four simultaneously. Results of the present study… (More)
As autonomous vehicle systems become more prevalent, their navigation capabilities become increasingly critical. Currently most systems rely on a combined GPS/INS solution for vehicle pose computation, while some systems use a video-based approach. One problem with a GPS/INS approach is the possible loss of GPS data, especially in urban environments. Using… (More)
This research examines consumers' value perceptions and their role in hospital choice behavior in rural and suburban markets. While health care markets are "local," this study confirms the broad efficacy of a value-based approach to understanding consumer choice of providers.
The primary objective of this research was to determine how a suburban hospital located near an urban center fares when local consumers are selecting a hospital. A significant portion of the 161 suburban respondents to the study's mail survey perceive the quality of care available at alternative urban hospitals to be higher than that available at their… (More)